What Is SEO And How To Do SEO?
Last updated on October 24th, 2023 at 03:21 am
Do you want to know what is SEO and how to do SEO for a blog? That is why today I will tell you in this post what SEO is and how SEO is done.
Many people must have heard the name SEO, but they don’t know what SEO is.
People start blogging but SEO is unknown. Yes, you don’t need to focus on SEO early on in blogging, but it is important to learn about SEO early on in blogging.
So as long as your blog well, you have complete SEO knowledge.
SEO blogs are an important part. In blogging, you need SEO from start to finish.
The old SEO didn’t matter much because there weren’t so many blogs on the blogs. This used to be that Google had less content to offer people and was forced to rank the content even though it was not SEO friendly.
But now there is no violence. Now Google has too much content to show. That is why all people turn to SEO to be on the first page of Google.
Ranking a good keyword here on Google means that there is a lot of traffic and if the traffic starts on someone’s blog, your earnings are also very high.
Introduction Of SEO?
What is SEO? – Optimization of a website for search engines. By doing SEO, we optimize the website and its pages in such a way that that page will rank in the search engine on the fixed keywords.
Google is the largest search engine in the world.
Apart from Google, there are many search engines.
Why do SEO?
We need SEO because we are blogging or running a site. But when creating a blog or website here, nothing happens.
Traffic must also get to that blog or site and there are many ways to drive traffic to blog or site, search engine, social media, advertising or email, but the easiest and best way here is the search engine.
By using Search Engine Optimization, we rank our blog on Google or other search engines and can drive traffic to our blog or site. To make money from your blog, it is important to have traffic on your site or your blog.
How does SEO work?
Here Google works first and if you design it then it has to show which website or blog on which keyword.
Google uses some algorithm to disguise it. We follow these same Google and Search Engine Optimization algorithms on our blog or website.
If a blog is targeting a keyword and it follows Google’s algorithm well, it means that SEO works well, then Google ranks it.
When ranking a blog or site, the Google comparison of a blog among other blogs and the blog whose Search Engine Optimization is good is ranked.
Now when someone’s blog is ranked, Google monitors user activity.
See how long the user visiting that site pauses and reads the other posts on that blog.
If the user doesn’t stay on that blog for a long time and goes back to Google then it’s called a bounce.
If the bounce is high, despite being good SEO, your blog will not rank. If the bounce rate of your blog is very low, your blog will rank quickly.
The main reason to recover is that the content of your blog is not good and the user interface of your blog is not friendly at all.
What are the types of SEO?
There are mainly 3 types of SEO and apart from this, you don’t need to waste time anywhere else.
Search Engine Optimization Type
I have divided them according to mine so that you have no problem understanding them.
1. Technical SEO
People get confused and think that On-Page SEO and Technical Search Engine Optimization are the same, but there is a difference.
Technical SEO happens on your site, but little technically. This results in your entire site and full page.
SEO that is done throughout your site means that the SEO is not done on the content (i.e. ages or blog posts) and where the content is affected, it is called technical Search Engine Optimization.
Technical SEO, instead of affecting one page, in particular, affects your entire blog and entire pages.
This includes submitting an XML sitemap, configuring Robots.txt, applying SSL (HTTPS) certificate, permalink structure, mobile responsiveness, etc.
2. SEO On Page
On-page SEO means that SEO where you only use your site or blog means that everything that happens will be only on your site.
You don’t need any other site on this one.
In this, you do Search Engine Optimization on any specific page or content on your website.
You can get it right by editing the on-page SEO blog or blog post later if necessary.
3. Off-Page SEO
Your work begins after your site is launched or after your blog post is published and after it gets indexed on Google.
In this, you don’t have to do any work on your blog or post. All you need in this is the URL of your blog or post.
If your post or site doesn’t get indexed on Google, it can be very beneficial to do so.
How to do SEO
If you want to do SEO perfectly, then you have to do it all three ways.
Do SEO basics
But before that, you will have to do some basic Search Engine Optimization work that is.
1. Configure Google Search Console
It is not part of technical SEO, but you must submit your site in the Google search console.
Google Search Console is an analysis tool with which you can link your blog to Google and index your blog articles on Google.
Google Search Console shows you how the website is performing on Google.
This I have told you in technical Search Engine Optimization because in this you can monitor the problem faced by technical SEO.
Apart from this, with the help of this, you can manage your blog. You can check the traffic coming from Google and the ranking of your articles.
You must submit your site to the Bing webmaster tool.
2. Connect Google Analytics
Google Analytics is an essential tool for any website. It tracks visitor activity on your blog and provides you with the necessary data.
The amount of traffic coming to your website, where it comes from, the number of live users coming to your site, and other things Google Analytics tells you.
3. Install the SEO plugin
This is for WordPress users. If you have created your blog on WordPress, you must use some SEO plugins.
The best Search Engine Optimization plugins are Yoast SEO Plugin and Rankmath.
These plugins help your blog Search Engine Optimization and provide you with many settings and features.
Also, these plugins help in content optimization when writing content.
How To Do Technical SEO
The beginning of SEO starts only when you are creating your blog, then you need to design your blog with these things in mind.
1. Repair broken links
Broken links are created when there is no 404 link on your blog, that is, there is no page on that link.
Finding and correcting such links is very important to you.
You can use the broken link checker for this or you can use the broken link checker plugin on your WordPress site.
2. Optimize the website for good page speed
Page speed greatly affects Search Engine Optimization. So you reduce it as much as you can.
The loading time of any site depends mainly on two things: its hosting and, secondly, its theme.
That’s why it uses good hosting (like Hostinger and Siteground) and good themes (like Astra and generate press).
Also, you can increase the speed of your site by using a CDN (content delivery network) and a caching plugin.
Use Pingdom or GT Metrix to test the speed of your site.
3. Optimize Robots.txt
If you search for /robots.txt (example: domainname.com/robots.txt) behind your domain, you will see Robots.txt for your domain.
Your job is to monitor crawler activity on your blog or site. With this, you can index your blog on google or prevent it from being indexed.
From this, you can choose what you want to index your website and whatnot.
If you interrupt your blog’s robots.txt file, your blog or pages will not be indexed by Google or other search engines.
4. Use HTTPS
Domains work with two types of protocols, one with HTTP and the other with HTTPS. Google has clearly stated that it will give the domain a good rank with HTTPS.
HTTP and HTTPS full form
HTTP – Hypertext Transfer Protocol
Secure Hypertext Transfer Protocol
No browser shows your site with an insecure warning when there is no HTTPS.
You can use HTTPS by installing an SSL certificate. To make your site more secure. It is also free or you can buy it.
5. Increase the ease of use of mobile devices
Having mobile device compatibility is the most important thing to rank your blog. The reason for this is that today most people have a mobile device and most searches are done from the mobile device.
Google’s desktop focuses on compatibility with mobile devices rather than ease of use.
There is less space to display content on the mobile device, so in the event of any disturbance in the mobile view, you must open your site on the mobile device and analyze yourself.
You can turn to the Google Search Console mobile device compatibility test for this.
This will let you know if your site is mobile-friendly or not.
6. Optimize the sitemap
An important function of SEO is the optimization of XML sitemaps.
It is an XML file that is a list of pages on your website. There are also other types.
If your site is on WordPress, you can do this job with the help of Yoast SEO Plugin or rank math. Your manual can do this job too.
7. Use an SEO-friendly URL structure
There are many types of URL structures here. But you’d better use a simple post name.
In WordPress, you get a lot of URL structure options. But you can change your default URL structure in blogger.
How To Do On-Page SEO
On-page SEO is when you want to rank your specific post or page on a keyword.
As I have already told you what On-Page SEO is. Now we will talk about how to do Search Engine Optimization On-Page. I’ll tell you all the things related to on-page SEO that you need to keep in mind while doing on-page SEO.
1. Make a good title, permalink, and meta description
Title: A good title is one where your focus is on a keyword and it will improve your CTR.
Permalink: Similarly, you just have to type your focus keyword in the permalink. You should not write any type of data in your permanent link.
Also, don’t write anything that changes later in the post.
And similarly, you should write a good meta description in which your focus is the keyword.
Meta Description: If Google doesn’t get your page meta description, then it displays that paragraph as described in the one that gets your focus keyword first.
You must use your keyword in your post content within 100 words.
2. Write Quality, SEO-Friendly Content
Write quality content because it is the most important function of SEO. If this is not good, no matter how much Search Engine Optimization you do, you cannot rank.
If you are working on a keyword from them, the blog content that is ranked on the keyword is low and of eye-catching quality, then you should write good content from it. You will be classified easily.
If you are working with those keywords, where the content of the blog classified is of high quality, then write a long article from that blog and write well. In this case, you will not be able to rank based solely on content.
Write an article like this for posts with quality content.
- First of all, don’t copy the article from anywhere.
- Use images, screenshots, and video
- Make internal links
- Provide at least one outbound link
- Optimize image
3. Optimize images
While using images, you need to write the title and alt text on the image. You tell the tracker what the image is about.
Before uploading the image, keep the alt text of its filename as well.
You have to write information about your image in it, you have to write information about your keyword or what image is in it.
Before uploading the image, you must optimize its size. To do this, you can use tinypng.
4. Make internal links
Link other articles from your blog within walking distance in the post. You link them in such a way that people click on them.
Since your keyword is Make Money Online, freelance work is a good way to make money from it, so if you have written an article on this topic, please provide the link to this article right there. With this, one of your visitors will give you more than a one-page view.
Google ranks these articles quickly because it makes it easy for any visitor to communicate on your blog and Google wants it to be easy for the visitor.
5. Fix Multiple H1 Tags
If you have more than one H1 tag on your page, you need to fix this.
By default, in Blogger and WordPress, the title tag is the same as the H1 tag.
You should never add an H1 tag to it while writing a post.
6. Fix Keyword Cannibalization
When two or more different pages of a blog rank for a single keyword in Google, that keyword is called cannibalization.
Many SEO experts consider it bad.
You should never write two posts on the same topic.
If you are facing the problem of keyword cannibalization, you can fix it by applying a 301 redirect or canonical tag.
How To Do Off-Page SEO
I’ve already told you what off-page SEO is. This work is done with the help of other sites. So by following these things, you can do off-page SEO.
Currently, the need for links within Search Engine Optimization is very small. In SEO, 90% On-Page Search Engine Optimization only matters.
But if two blogs do the same on on-page SEO, then who will rank?
In this case, the links decide who will rank up. Apart from this, the links also help you to index blogs and blog posts.
Backlinks mean having links from your blog or posts to other sites.
For example, if you link to another blog while writing a post, that blog will get a backlink.
What is backlink
There are two types of backlinks.
seen in the page’s HTML source code
<a href=”https:// www.digiexprt.com “> Like everyone </a>
Link building simply means creating a Dofollow backlink because it only benefits your blog.
This is visible in the page’s HTML source code.
<a href=”https:// www.digiexprt.com ” rel=”nofollow”> Like all </a>
Your blog won’t benefit much by creating links like this.
Link building is the most important job of Off-Page SEO.
The backlinks do the work, which means that you get the benefit of being on a good site and it is active.
Apart from this, if someone reaches your site using that link, you will get more benefits from the backlink.
So in this post, I have told you completely what is SEO and how SEO is done.
So if you follow all of these things closely, you will be easily ranked on any keyword. Whenever you do Search Engine Optimization, keep these things in mind.
First of all, look at the blog that ranks on that keyword and while doing SEO for your post, do good SEO from that blog.
This means the thing is, you won’t be ranked by doing SEO. You will be ranked by doing good SEO from a blog that is already ranked.
You won’t learn SEO all at once.
When you write a blog post and try to do SEO, you will gradually understand the proximity of SEO and once you will learn SEO well.
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