Our current generation is a digital generation. Before understanding the scope of digital marketing in India, let’s first understand this industry. So in simple words, we can say that we are promoting our products among the customers using the Internet. Many traditional marketing concepts apply to digital marketing.
In all ages, marketing has evolved based on what the customer uses. If you go back in history, you can see that many times when customers used radio, it resulted in radio advertising and marketing. Subsequently, we achieved the television boom, one of the most used equipment in the world, which allowed companies to reach mass audiences with television commercials.
Today television is one of the advertising strategies most used by advertising companies. Since the rise of the Internet, more customers started using the Internet, leading to a new era of marketing, originally called Internet Marketing, now called Digital Marketing.
To understand the scope of digital marketing in India, we need to understand its benefits and how it can persist until we get a new generation of communication.
What is digital marketing?
Digital marketing is the marketing of products or services using digital technologies through the Internet, social networks, mobile phones or any other digital medium.
It is also an umbrella term that incorporates various marketing strategies such as social media marketing, search engine optimization, and email marketing.
Compared to traditional marketing methods like print, billboards, and television, digital marketing is primarily data-driven. Today, many popular digital advertising platforms provide access to campaign reports for complete data analysis.
With the combined forces of the internet and technology, today’s digital marketers can collect and analyze data on various customer behaviors or user interactions, allowing them to be more personalized towards clearly defined audiences for better interaction and results. The content and advertisements are available.
What does a digital marketer do?
In a general sense, digital marketers are responsible for brand awareness, generate traffic for the company website, and lead the generation through various digital channels.
A digital marketer can perform many functions and use various digital channels such as digital advertising, social media, email marketing, blog content, etc. to reach customers.
For each digital channel, a digital marketer focuses on a single goal to measure the company’s performance across the channel.
Digital Marketing Usage Statistics (2020-2021)
As of October 2020, 59% of the world’s population uses the Internet. (That is) 4.66 billion users. These users have 4.28 unique mobile users and 4.14 active social media users. This shows the growth of digital marketing in the last 20 years.
According to the latest Google report, online e-commerce in India has the potential to reach $ 100 billion. We have great potential for digital sales with developing clients from different demographics and locations.
India has surpassed the United States in the total number of users, with the emergence of Reliance Jio, India has seen a large increase in Internet users, giving digital marketers a greater reach to reach the target audience .
Today, most users around the world use mobile phones to communicate. According to one report, there are 4.14 billion unique mobile phone users worldwide. Most of today’s mobile phones are smartphones with Internet access, allowing customers to connect with businesses anytime, anywhere.
In traditional marketing strategies, it is very difficult to advertise to a target audience with specific demographics and data. With digital marketing today, we have many personalized and personalized ways of specifically targeting audiences.
Ex: Today we can reach the audience from place, age, gender, education, interests, personal information, etc.
What is the scope of digital marketing in India for professionals?
As we know, the digital marketing industry is growing, which provides more opportunities for professionals in this industry. The following opportunities are available to professionals. To start a career in digital marketing, one must have good soft skills and technical skills.
Future scope of the digital marketing career
The best and easiest way to start a career in digital marketing is to find a job.
In digital marketing, we have many different specialists, so you will have different options to start your career in digital marketing.
Junior and Middle Level Career Options
- Digital Marketing Intern
- Digital Marketing Executive
- Executive seo
- Link Building Specialist
- Social media expert
- Google Advertising Specialist
- Email Marketing Specialist
- Web analyst
- Online reputation executive
- Content Marketing Executive
Senior Digital Marketing Job Title
- Digital Marketing Strategist
- Digital Marketing Manager
- Social Media Manager
- Head of digital marketing
- Paid Advertising Manager
- Head of Digital Branding
Salary of Digital Marketing Professionals in India:
In India, the average salary for digital marketers is Rs 4,00,000 per year. The realistic salary range for digital marketing professionals for interns / newbies will be Rs 1,20,000 to Rs 3,00,000 per year.
As the candidate gains experience in the field, the salary increase can be between 25% and 75% per annum, which depends on the candidate’s technical skill and ability. Most candidates with more than 2 years of experience can earn a salary of between 3.60,000 and 6.00,000 rupees per year, depending on the criteria of the company.
Experienced professionals who are improving their digital marketing skills can expect a 20-30% increase by adding digital marketing skills and certifications.
In addition to the list above, digital marketing has more specific job roles to choose from. This data shows that there is a very good reach of digital marketing in India for job seekers.
Scope of digital marketing in online businesses:
Become a professional blogger:
Many digital marketers spend all of their time choosing blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Most bloggers can make anywhere from $ 100 to $ 1000 per month with a 1-2 year old site. Top celebrity bloggers make over $ 10,000 per month.
Earn with Affiliate Marketing and Adsense:
You can start your blog / website / app in a specific place of interest to you and initially work hard to generate traffic and audience. After generating good traffic, you can earn good income with AdSense and affiliate marketing techniques.
Most professionals develop micro-niche websites that focus on specific topics to generate quality traffic. Study our detailed guide to affiliate marketing.
Start the standalone service:
Being self-employed is the concept of offering your services to clients on an individual basis. You can build your clients globally by sitting in your home / office. Many online freelance services like fiverr.com, freelancer.com, etc. they are an excellent platform to start a career as a freelancer.
Start your own agency:
If you have experience in managing a company and have resources, contact. You can start your own full-time digital marketing agency.
Become a YouTuber:
You can choose to become a full-time YouTuber at a selected location. Once you start earning subscribers and views, you can make money from YouTube monetization.
Start your drop shipping business:
Ditch a business model where you can sell products online to customers who don’t physically own the inventory with you. Usually in this business you need to develop an ecommerce website on Shopify and select your products based on your research. Then connect your Ali Express store with China manufacturers and online retailers.
Future Scope of Online Career for Professionals / Students
If you learn digital marketing, you will open the door to many new opportunities online while studying or working at your current job. Based on industry data, many digital marketers have built their personal brands by becoming an influential figure in a select niche.
Reach as a coach or coach
If you are passionate about teaching and have prior learning experience and really love sharing your knowledge with others, you can have a wonderful career as a digital marketing coach / online coach.
To become a quality instructor, you must develop a deep practical understanding of each topic and work on projects in real time prior to training. Become an online or classroom trainer only after gaining enough experience with all the techniques.
All product prices are marked and by selling your product, the manufacturer will ship the product directly to the customer and you will make a profit.
The scope of digital marketing after Covid-19
As we have seen, we have seen a dramatic increase in work from home (WFH) jobs due to the Kovid-19 epidemic. Due to Covid-19, many companies are moving towards digital marketing for advertising and marketing. We can expect a high demand for digital marketing experts across India when the economy returns to normal levels.
The demand for digital platforms has increased and according to some reports. Users spend 50% more time on social media. This gives companies a very good opportunity to target these specific users.
Many people are now moving towards gig-based (freelance) work. The demand for quality freelancers has increased due to many restrictions on offline activities.
Hope after reading the “Scope of Digital Marketing in India”, you now have a clear direction on the opportunities available for digital marketers. You can learn this course with our Digital Marketing Expert course.
Read About Digital Marketing Course in Delhi