Last updated on May 29th, 2023 at 10:36 am

The salary range for digital marketing jobs in India can vary depending on factors such as job role, experience level, location, company size, and industry. Salaries in India are typically lower compared to some other countries, but they can still vary significantly based on these factors. Here’s a general idea of the salary range for different digital marketing roles in India.

Digital Marketing Executive/Associate

A Digital Marketing Executive/Associate is responsible for implementing and managing digital marketing campaigns. They assist in the development of marketing strategies, create content, manage social media platforms, conduct market research, analyze campaign performance, and optimize digital channels. They collaborate with cross-functional teams, track and report on key metrics, and stay updated on industry trends. They require a strong understanding of digital marketing tools and techniques, analytical skills, creativity, and effective communication skills to support the overall marketing objectives of the organization.

Digital Marketing Executive/Associate salary

The salary for entry-level digital marketing positions in India generally ranges from ₹2,00,000 to ₹4,00,000 per year.

Digital Marketing Manager Role

A Digital Marketing Manager oversees and executes digital marketing strategies to drive online visibility, engagement, and conversion. They develop and manage digital campaigns across various platforms, analyze data to measure campaign performance, identify opportunities for optimization, and stay updated on industry trends. They collaborate with internal teams and external partners, manage budgets, and drive the overall digital marketing efforts to achieve business objectives and maximize online presence.

Digital Marketing Manager salary

The salary for experienced digital marketing strategists in India can range from ₹8,00,000 to ₹15,00,000 per year.

Digital Marketing Director

A Digital Marketing Director is responsible for developing and implementing comprehensive digital marketing strategies to drive business growth. They lead a team of digital marketers, oversee campaigns across various channels, analyze data to measure performance, and identify opportunities for optimization. They collaborate with senior management, align digital marketing efforts with business goals, manage budgets, and stay updated on emerging trends and technologies. They provide strategic guidance and ensure the organization’s digital marketing initiatives are effective and aligned with overall marketing objectives.

Digital Marketing Director

The salary for digital marketing directors or senior-level positions in India can vary widely depending on the company and its size. Generally, the salary range can be anywhere from ₹12,00,000 to ₹30,00,000 per year or more.

SEO Specialist/Manager Role

An SEO Specialist/Manager is responsible for optimizing a website’s visibility and ranking in search engine results. They conduct keyword research, optimize website content and structure, perform on-page and off-page optimization techniques, analyze website performance, and monitor search engine algorithms. They identify and implement SEO strategies to improve organic search rankings, increase website traffic, and drive conversions. They also stay updated on industry trends, conduct competitor analysis, and collaborate with cross-functional teams to improve overall search engine visibility and user experience.

SEO Specialist/Manager salary

The salary for SEO specialists or managers in India can range from ₹3,00,000 to ₹8,00,000 per year, depending on the level of expertise and experience.

Social Media Manager Role

A Social Media Manager is responsible for developing and executing social media strategies to enhance brand awareness, engage with the target audience, and drive business objectives. They create and curate compelling content, manage social media platforms, monitor and respond to audience interactions, analyze performance metrics, and implement social media advertising campaigns. They stay updated on social media trends, industry best practices, and platform algorithms. They collaborate with cross-functional teams, manage social media budgets, and leverage social media platforms to build and maintain a strong online presence for the organization.

Social Media Manager salary

The salary for social media managers in India typically falls within the range of ₹3,00,000 to ₹8,00,000 per year.

Content Marketing Manager

A Content Marketing Manager is responsible for developing and executing content marketing strategies to attract and engage the target audience, build brand awareness, and drive business growth. They oversee the creation and distribution of high-quality content across various channels such as blog posts, articles, videos, infographics, and social media. They conduct content research, manage content calendars, collaborate with internal and external stakeholders, optimize content for search engines, analyze content performance, and adjust strategies based on audience insights. They also stay updated on industry trends and best practices to ensure effective content marketing campaigns.

Content Marketing Manager salary

The salary for content marketing managers in India can range from ₹4,00,000 to ₹10,00,000 per year, depending on experience and the scope of responsibilities.

Please note that these figures are approximate and can vary based on the factors mentioned earlier. It’s also worth mentioning that salaries can vary significantly across different cities in India, with major metropolitan areas generally offering higher salaries compared to smaller towns.

Conclusion

In India, digital marketing job salaries vary based on factors like job role, experience level, location, and company size. Entry-level positions like Digital Marketing Executive/Associate typically range from ₹2,00,000 to ₹4,00,000 per year. Mid-level roles like Digital Marketing Manager may fall between ₹5,00,000 and ₹10,00,000 per year, while experienced positions like Digital Marketing Strategist can range from ₹8,00,000 to ₹15,00,000 per year. Salaries for senior-level roles like Digital Marketing Director can vary widely, typically ranging from ₹12,00,000 to ₹30,00,000 per year or more. These figures are approximate and can vary based on location, industry, and economic conditions in India.